Exquisite Packaging:
The Art of Making a First Impression

Catch your eyes from the first sight

In an era of information explosion, how to attract the attention of consumers in a second? The answer lies in the power of packaging design. Excellent packaging is not only the container of goods, it is the first medium of communication between brands and consumers, but also one of the key elements to stimulate the desire to buy.

Color psychology tells us that color can directly affect people's emotional response. Bright colors such as red and yellow are often used in food and children's products because they can evoke pleasant emotions; while cold colors are more suitable for technology products, giving people a calm and reliable feeling. In addition, the shape language can not be ignored-streamlined products usually give people a modern feeling, and geometric patterns can add a stable and professional.

There are many successful cases. For example, the limited edition gift box of a high-end cosmetics brand adopts a unique Macaron gradient color system and luxurious metal texture design, which makes this product cause a sensation in the market once it is launched. Another typical example is a special cup launched by a coffee chain with warm hand-painted illustrations on it, which not only improves customer reviews, but also increases social media exposure.

Material selection: both functional and aesthetic considerations

Suitable packaging materials must not only meet the basic requirements for protecting the product, but also consider the appearance and the message it conveys. Common packaging materials including plastic, paper, wood, etc. have their own advantages:

• Plastic: Low cost and easy to shape, suitable for all kinds of fast-moving consumer goods, but in recent years due to environmental reasons have been questioned;
• Cardboard: Natural degradable, good printing effect, suitable for books and magazines and other industries;
• glass: high transparency is not easy to damage deformation, often appear in skin care products perfume and other fields.

With the progress of science and technology, new environmental protection materials are constantly emerging. For example, disposable tableware that can be completely decomposed and smart packaging with RFID chip identification system are gradually entering the market. The former solves the problem of environmental pollution caused by traditional disposable items, and the latter improves the efficiency of logistics and transportation and enhances anti-counterfeiting capabilities. These innovations will undoubtedly have a huge impact on the future of retail.

For companies that want to establish a positive image, the rational selection of environmentally friendly packaging materials is not only a manifestation of social responsibility, but also can win the trust and support of consumers.

Innovative Design Concept Leading the Trend

In today's society, the younger generation has become the mainstream consumer force. They pursue a personalized shopping experience and are eager to establish a deep connection with the brands they love. Therefore, more and more companies began to focus on the development of innovative packaging style. The minimalist style is famous for its simplicity and clarity, removing all unnecessary decorative elements and retaining only the most basic functional features. Interactive packaging is closer to the user's psychology, allowing users to participate through built-in games or AR scanning, increasing interest and stickiness.

Well-known designers are also exploring more possibilities. Some are inspired by nature to create bionic boxes; others use light and shadow changes to create dreamlike effects. No matter which direction of development, are inseparable from the market demand keen insight support. Encourage businesses to boldly break through the inherent limitations and dare to try unprecedented forms, so as to better meet the needs of young people in the new era.

Sustainable Packaging Driven by Environmental Awareness

On a global scale, people's concern for the environment has reached an unprecedented height. This puts forward higher requirements for all walks of life: not only to ensure product quality is not damaged, but also to minimize carbon emissions and other negative effects. To this end, many companies have taken a series of effective measures. It is a simple and easy way to use recycled resources to make new packaging materials. In addition, it can also simplify the packaging structure and reduce material consumption. Even some manufacturers have begun to test the commodity shell made of plant cellulose instead of traditional petroleum derived polymers.

According to statistics, more than 2/3 of China's urban residents tend to give priority to goods marked as "green" and "low-carbon" after certification. This means that as long as we can make a contribution to ecological benefits, we can gain the recognition of the general public and occupy a favorable position in the market competition.

Create a unique memory point

Every time you open a package, it should be a wonderful journey. The sense of unpacking ceremony can greatly improve user satisfaction, especially at the moment after receiving a gift or placing an order online. In addition to the appearance, the internal details can not be ignored. Soft and fluffy cushioning foam gaskets can play a good supporting and fixing role; delicate and small heart cards often bring unexpected surprises to the consignee; sometimes the small samples attached can also extend the fun duration of the entire unpacking.

In order to achieve these goals, manufacturers need to continuously innovate and improve existing processes and technical means without affecting the original quality. Only in this way can we truly exceed the expectations of customers, and then establish a long-term and stable trust relationship and spread a good reputation.