Why packaging has become a key part of brand success?

In today's vision-first era, the consumer's first impression depends almost entirely on the "look" of the product-that is, its packaging. Good packaging is not only a container for holding goods, but also an important manifestation of brand concept, aesthetic taste and service quality. Whether it is offline retail or online platform, exquisite and recognizable design can quickly attract attention, stand out among many competitors, and imperceptibly establish users' sense of trust and identity.

The trend of environmental protection leads the future | How can green packaging balance sustainability and beauty?

With the increasing attention to ecological and environmental protection worldwide, the concepts of "low carbon" and "recycling" have gradually penetrated into various industries. The packaging industry is no exception. More and more companies are beginning to choose degradable materials such as kraft paper, corn fiber bags, etc. to replace traditional plastic products, and combined with simple but not simple pattern design presents a fresh and natural brand style. This approach not only responds to the voice of society, but also makes consumers feel the sense of corporate responsibility and forward-looking thinking.

The charm of customized gift box | The secret weapon to create a unique festive atmosphere

When the festive season is approaching, major businesses have launched exclusive limited edition gift suit. This is inseparable from a mature high-end custom packaging system support. From the traditional pastry boxes necessary for Mid-Autumn Festival reunions to the popular Christmas lovers' souvenir bags, each piece tells its own story: a warm family reunion, a romantic love confession or a childlike friend interaction ...... These elements are cleverly integrated into the planning behind each limited sale, making it tempting to keep them as a souvenir.

Challenges in the era of e-commerce | Indispensable security in express transportation

With the popularity of online shopping habits, logistics and distribution efficiency has become one of the core indicators to measure the reputation of online stores. In the long and complicated transportation, only strong and reliable outer packaging can ensure that the goods are delivered to the customers intact to the greatest extent. Therefore, in the actual operation, it is recommended to adopt the double protection mechanism of bubble film hard shell carton, and supplemented by tape sealing reinforcement measures to prevent the occurrence of the accident of falling apart. Of course, attention should also be paid to controlling costs to avoid unnecessary waste of resources.

Practical skills of color psychology | Ingenious use of color tone to stimulate potential consumption motivation

research shows that more than 60% of the process of receiving information in the human brain depends on the stimulation of images seen by the eyes to affect the formation of judgment very fast but profound and lasting. This is why many well-known brands will pay special attention to the construction of their own VI recognition system. For example, food products usually prefer red and orange warm colors to create appetite temptation. Technology digital is more inclined to black and gray cold tone to highlight calm and rational characteristics... After mastering this set of rules, we can more specifically guide the target group to generate positive associations and thus promote the steady increase of transaction completion rate.